This small shop does online-only releases for marketers on a tight budget. For $99, they’ll distribute your release to a healthy handful of sources and track the final results in one place. In addition, i found the customer support fast and helpful, and Merrick Lozano, among the founders, replied personally, adding a nice “mom ‘n pop shop” feel.
The down-side was that this links inside the release were designated “no-follow” from the sites that picked up the release, rendering the press release minimally valuable from a search engine optimization perspective.
PRWeb – They are a little more established, and it also feels like that. I had been assigned a sales rep immediately and was promptly upsold with their $200 distribution package, because the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release may have for my client.
The release got slightly more pickup than I saw through PRLeap, even though the sites that ran the release weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously failed to add “rel=nofollow,” thus keeping SEO juice intact.
Something that surprised me about PRLeap was the absence of reporting tools for online-only releases during the time of writing. Once I asked my PRWeb rep how best to report on where my press release was found, he suggested searching Google.
PR Newswire – This is a real-deal newswire distribution toolset. To get fair, the press release I submitted via PR Newswire cost north of $700 before targeting accessories (i.e. targeted lists of journalists), and it also went out within the live newswire to press rooms round the country, while I tested out your other services for online-only releases, so jwzeam comparison isn’t supposed to have been an apples-to-apples examine best press release distribution service is the ideal value.
PR Newswire vets its users heavily. I had to submit various documents and prove I actually have a genuine company to achieve approval for their service, but once I was aboard, I used to be assigned a sales rep as well as an account manager, both of whom were helpful and reasonably quick to answer my inquiries.
My client’s press release was picked up on over 230 websites. With 4 links for their site within the press release, that can be done the math – that’s quite a solid linkbuilding effort!
Now, here are a few best practices for press release distribution. The best days to send are Tuesday, Wednesday and Thursday. Earlier is superior to later, but avoid the close and open in the market, 9:30 am and 4:30 pm Eastern. Off times can help (10:08 am as opposed to 10:00 am). It’s best to have 1 link for each 100 words of the release, roughly. A lot of links can come off as spammy. For SEO value, work in links in your site using text that describes whatever you do. If you’re Venturebeat, don’t link the term “Venturebeat.com” within your press release – find a way to make tech news or innovation news portion of the link.