If you are the kind of person who has a membership site or wants a membership site, you most likely like to have fancy stuff, enjoy having the bells and whistles. And when a certain feature exists, if a certain marketing tactic is achievable, you are definitely going to consider to pursue it. Right? Wrong. You should keep your site simple – since the majority of people who will avoid keeping their website simple never get the site launched in the first place. The answer to most of the fancy stuff such as split testing emails is you may not want to do it and there are many reasons why.
To start with, rather than split testing your emails, you ought to be concentrating on split testing the sales letter. You might spend all day testing and tracking and figuring things out, but at the end of the day, you have the same 24 hours that everybody else on earth does. Why can you waste it testing out silly things?
If somebody is on the email list and you’re gonna be sending out emails for them regularly and you’re going to be launching a product or service properly, meaning sending out 5 to 10 emails whenever you launch something, then they’re planning to open your email and click on on your link eventually. And in case not, chances are they are simply not a responsive subscriber. It doesn’t really matter if you split test emails simply so you send out a lot of emails.
What about open rates? Let me tell you something from a technical standpoint. Whenever you test email open rates, what your autoresponder service does is embed a picture inside your email messages. Unfortunately, spammers also use this technique to find out when the junk mail messages they send are in reality opened. For this particular very reason, many email clients block these sorts of trackers, so your open rate tracking is not really gonna be very accurate whatsoever. Should you get a 50% open rate, that doesn’t necessarily indicate that only one half of your subscribers have exposed your email, the quantity might be much higher but the email tracking software is just blocked within their email client.
Things such as subject line split testing, things such as open rates usually are not very accurate anyway. Steer clear of the fancy stuff. So far as integrating autoresponders with your membership site, you should integrate an autoresponder along with your membership site. This is among the things that is vital.
Provide an opt-in box in your membership site and also have some sort of auto-subscribe functionality to automatically get a person who buys into your membership site to have on your own list and this is included with most membership software such as Wishlist member.
Now, why would you need to have both? Why would you want to possess the auto-subscribe feature as well as the manual subscribe feature within the membership site? Many reasons exist for. Somebody might join your membership site then accidentally unsubscribe from your autoresponder sequence and they want to get joined way back in. Allow it to be easy to enable them to log in, enter their name and email address an additional time and get back on the list. One more reason is the fact that some people have one email address dedicated only to processing their payments and another towards receiving emails. Should they happen to use their payment email whenever they join your membership site or fkafot just enter in the wrong email and for reasons unknown, they’re not getting your messages, they are able to opt in utilizing that form on the inside to the current email address they are utilized to for receiving messages. Quite simple.
Most fancy things like split testing emails and tracking open rates are not important but some fancy things, the fundamentals, like integrating your membership site as well as your autoresponder is vital. It’s something to get told the best way to do a few of these things, but wouldn’t it be nice to see a real how-to step-by-step video, taking you by the hand, and walking you thru every step of the way? I think so.