“Dude, that isn’t what we do! We don’t earn money from people texting…we are only successful when our clients are.” This is how the conversation used to go with the majority of my friends and family that hadn’t quite grasped what it is we do. Which was until recently.
It’s not too I blame them for not “getting it”. Text Marketing just has recently emerged as the defacto marketing medium for small to medium sized business people. It’s a business that didn’t even exist a few years ago, however it’s literally exploding before our eyes.
Why provides the trend caught on so quick? Precisely what is so appealing about text marketing?
There is a simple solution to these questions. These are: Value and Access.
Value is an arbitrary concept dependant on every person, though with text message marketing that value could be quantified by the results the organization owner receives and also by the amount of subscribers each message alert campaign has. That price of each advertising campaign can now be tracked and stacked against all other marketing efforts and also the results allow it to be clear to the business owner, there is no better approach to market and advertise.
If the light comes on, it really shines…
I have an older brother who may be extremely sharp in business; he’s very well known and considered a professional in operation launch within the technology industry. You will believe that he’s the type of guy you believe would catch this text marketing concept coming from a mile away and would then possess a million and something applications for this.
That was incorrect. I don’t know if it absolutely was my lack of ability to clearly explain to him the main benefit of text messaging to a business owner or just the simplicity of how it works didn’t jell along with his advanced thinking, in any event he didn’t have it.
A few days ago I purchased a phone call from my brother (the genius one). He was excited… well, excited for him. He says for me, “I get it, this texting thing works great for middle America! People can text in and acquire an alert or deal or some kind of special immediately on the phone!” It had been just like the light had just occur! I said that’s it exactly. What made him finally see it? He had walked right into a Chick-fil-A restaurant and saw a table tent nevertheless Text CFA to 411247 to get Free Stuff and Promotions. He used it, and the light came on!
Of course I continued to explain to him that email to text was ideal for that application. The client gets immediate value and the business gets unprecedented access to the customer’s most personal communication device, their mobile phone.
But that’s not in which the story ends…Texting is now being used in almost every aspect of business and it’s embraced by 1000s of organizations to create community, mobilize people, drive traffic to events and websites, cut costs, provide user generated content like weather reports and movie show times. There is certainly seamless integration into existing software programs through API portals, it’s all possible now. You need only look in terms of the current Obama campaign to see the dramatic effect text messaging has already established on the country.
I have been astounded and mesmerised by the results businesses have whenever they use text messaging to improve their marketing efforts. I’ve had the opportunity to personally listen to business people across the nation that have used text marketing to boost sales, drive traffic, communicate better, they may be truly by using this technology to dzflri their businesses. What started out as a means for any pizza shop to send out its weekly special to your database has evolved into the strongest and effective marketing medium on the planet.
Something I have observed right from the start is the always on factor of the cellular phone. When someone walks the door in the morning they take 3 things together…their wallet, their keys and their cell phone. At church on Sunday an announcement is produced to transform off your mobile phone and the same happens at the movies, our mobile phone’s are always with us. We give our clients the vision of putting their message within their customers pockets when they want then we provide them with the tools to create which happen.
SMS Texting is a breakthrough communication medium that continues to expand over 250% year in year out. A study from Emarketer demonstrates that for the average mobile user in the united states, the number of sms messages placed is more than the quantity of mobile calls placed. Companies are now connecting for their target audience and the customer is responding. I actually have never seen response rates this loaded with every other marketing medium. I still see 12-30% response rates and as high as 95% read rates!
There are numerous of things which are driving this industry and many reasons businesses are adopting message marketing in their online marketing strategy, but certainly two factors emerge as beacons that will make the light occur to suit your needs. They may be Value and Access.